Display mode (Doesn't show in master page preview)

Industry Outlook Analysis

9 Jul 2021

Industry

Turnover in 2021 Snack Business Projected to Shrink 4.0% amid Eroding Consumer Purchasing Power (Current Issue No.3242)

KResearch is of the view that the prolonged COVID-19 pandemic, which recently prompted the government to reimpose lockdowns and curfews in high-risk zones, has caused consumers to embrace frugality or thrift. As snacks are generally perceived as non-essential products, their consumption rate is set ... Read more

6 Jul 2021

Industry

EV contract manufacturing – new business model for the EV industry amid challenge of building a strong customer base (Current Issue No.3239)

The technological transition to electric vehicles (EVs) on a global scale has led to the emergence of a new business model that differs from the model currently adopted by mainstream automakers. Such model comes in the form of EV contract manufacturing (EVCM) on an open EV platform which allows new ... Read more

25 Jun 2021

Industry

Global Economic Recovery Set to Support 2021 Thai PCB Export Growth to over 20% (Current Issue No.3232)

The world’s economic recovery from the COVID-19 pandemic has led KReseach to assess that Thai printed circuit board shipments will grow roughly 20.1-24.1 percent in 2021, or equivalent to USD1,573-1,626 million. The increase is expected to be bolstered by strong demand for products in the ICT catego... Read more

24 Jun 2021

Industry

EU Carbon Border Adjustment Mechanism (CBA) Presents Another Challenge for Thai Exports (Current Issue No.3231)

In 2023, it is expected that the European Union (EU) will use a Carbon Border Adjustment (CBA) mechanism for goods and services that are imported from third non-EU countries as part of the European Green Deal – an ambitious package of measures aimed at preserving Europe’s natural environment. During... Read more

28 May 2021

Industry

Auto exports may reach 890,000-950,000 units in 2021; entry of Chinese carmakers set to increase export opportunities over the next three years (Current Issue No.3227)

KResearch has assessed that Thai auto exports in 2021 should improve from the previous year, thanks in large part to the economic recovery of major trading partners in Oceania and Asia. At the same time, an increasing number of Japanese car manufacturers are using Thailand as a production base for e... Read more

7 May 2021

Industry

Post-COVID Supply Chain Realignment and Change in Global Investment Flows: Thailand Projected to Benefit USD1.1-1.4 Billion from Increasing FDI in Existing Industries (Current Issue No.3218)

A new paradigm in global investment flows is being seen as the COVID-19 pandemic has triggered massive supply chain adjustments. Realizing the fragility of global supply chains and the intensifying trade and technology war between the US and China, multi-national companies have begun to diversify ri... Read more

29 Apr 2021

Industry

Chip shortage 2021: Thai vehicle production falls short by 40,000 units, while car manufacturers implement supply-side structural reform for automotive chips to support long-term demand (Current Issue No.3214)

Since late 2020, the global automotive industry has been experiencing a microprocessor chip shortage. The principal reason for this crisis is the fragile structure of the automotive chip manufacturing industry. Demand and supply volatility for these chips has been triggered by multiple factors, incl... Read more

29 Apr 2021

Industry

2021 Domestic Car Sales to Shrink 1.5% due to COVID-19, but Higher Exports to Boost Car Production to at least 1.8 Million Units (Current Issue No.3215)

Although the government did not announce lockdown restrictions to cope with the latest wave of COVID-19, the highest number of daily infections since the start of the pandemic here has not only triggered concern among Thai consumers about their future income, but also affected overall domestic consu... Read more

5 Apr 2021

Industry

Value of Enterprise HDD Exports Set to Grow 2-5% in 2021, Driven by Cloud Computing Trends (Current Issue No.3208)

Thai HDD exports overall are projected to record steady contraction in terms of volume and value during 2021, pressured by disappointing consumer HDD shipments, resulting from a transition towards the SSD technology. It is projected that the volume and value of consumer HDD shipments will shrink wit... Read more

2 Apr 2021

Industry

National EV Strategic Plan: A Stepping Stone for the Thai Automotive Industry, but Markets and Integrated Supply Chain are Prerequisites (Current Issue No.3206)

On March 24, 2021, the National Electric Vehicle Policy Committee set a new target for Thailand’s electric vehicle production, with the objective of promoting the country to become one of the world’s important production bases for zero-emission vehicles (ZEVs). Under this challenging target, 100 per... Read more

31 Mar 2021

Industry

Thai Lithium-ion Battery Industry Set to Thrive in line with xEVs, Though Thailand Needs to Upgrade its Position from being only an Assembly Base (Current Issue No.3203)

The Thai lithium-ion battery industry is set to post steady growth ahead, thanks to increased investment from mainstream auto makers to accommodate growth in the production of their electric vehicles (xEVs) in Thailand and from entrepreneurs in the Thai energy industry, who have seen business opport... Read more

16 Mar 2021

Industry

Thailand’s xEV market to grow by at least 69 percent in 2021; share of domestic xEV sales to account for more than half of total automobile sales in less than 10 years (Current Issue No.3196)

KResearch projects that the sales of Hybrid Electric Vehicles (HEVs) and Plug-in Hybrid Electric Vehicles (PHEVs) in 2021 will likely amount to 48,000-50,000 units, or growth of 63-70 percent YoY. Such innovative vehicles are set to become the standard models for numerous car brands, providing the f... Read more

12 Mar 2021

Industry

Consumers Are Willing to Pay More for Eco-Friendly Products and Services if Prices Do Not Exceed 20% of Regular Prices (Current Issue No.3194)

KResearch is of the view that although Thais have increasingly attached importance to environmental problems, their decision to purchase eco-friendly products and services may depend on many factors. These include whether such products and services help address environmental issues, or not, and thei... Read more

25 Feb 2021

Industry

Thai Chip Packaging Business, 2021: Growing 5.2%, Thanks to 5G Adoption and Recovery in Global Automotive Market (Current Issue No.3193)

The COVID-19 pandemic has significantly bolstered global demand for microchips. This is because it has triggered changes in the business sector and prompted consumers to increasingly use digital technology in their businesses and daily life while also accelerating the transition towards 5G technolog... Read more

17 Feb 2021

Industry

Myanmar politics present high risk to auto production over the long term; faltering demand could see Thailand’s car exports to Myanmar grow by only 2% in 2021 (Current Issue No.3189)

Following the coup d’ètat in Myanmar, investors’ concerns towards the unrest and upcoming government actions have intensified. The automotive industry has already dealt with frequent changes in policy and regulations over the past few years. From KResearch’s viewpoint, Myanmar was until recently an ... Read more

28 Jan 2021

Industry

Fishery product export 2021: New COVID-19 wave to have short-term impact; while rising cost and intense competition may cause contraction of -5% to 0% (Current Issue No.3184)

KResearch assesses that the new wave of COVID-19 outbreak in Thailand may affect trade partners’ confidence in food safety in the short run. Subsequent challenges for Thai fishery product exporters will likely be limited consumer demand and fierce competition in the fishery market as rivals prepare ... Read more

27 Jan 2021

Industry

Non-alcoholic beverage market projected to reach THB 200 billion in 2021; functional and specialty beverages outperform the market (Current Issue No.3182)

The COVID-19 situation, both domestic and international, continues to be fraught with uncertainty as purchasing power comes under pressure and consumers tend to spend more cautiously. Moreover, the COVID-19 prevention and control measures in Thailand include restrictions regarding on-premise dining ... Read more

14 Jan 2021

Industry

Thai Auto-Tire Makers Facing US Anti-Dumping Duties: Long-term Cost Cuts Needed to Maintain Competitiveness (Current Issue No.3179)

On December 30, 2020, the US Department of Commerce announced affirmative preliminary determinations in the antidumping duty (AD) investigations of passenger vehicle and light truck tires (passenger tires) from Thailand, Taiwan, South Korea and Vietnam. It preliminarily determined that exporters fro... Read more

9 Dec 2020

Industry

Air Conditioner Exports: Product Restructuring Needed to Brace for Competition from Key Rival Vietnam and Technological Transition (Current Issue No.3169)

Thai air conditioner exports are set to face numerous challenges ahead. These include competition from new rivals like Vietnam in the inverter air conditioner segment (normal model), plus the fact that consumers in emerging markets have increasingly purchased inverter air conditioners, and this has ... Read more

4 Dec 2020

Industry

Food and beverage exports 2021: Growth projected at 1-5%; adjustment to ‘New Normal’ represents the most urgent issue (Current Issue No.3165)

KResearch projects that the total value of Thai food and beverage exports for 2020 will stand at USD 24.9 billion, equivalent to growth of 3.0 percent YoY as the COVID-19 crisis has driven up demand for food products among Thailand’s trade partners. Moreover, Thai manufacturers have been able to mai... Read more

18 Nov 2020

Industry

From Trump to Biden: Thai auto parts exporters should hasten to adjust their strategies to cope with several major changes in the US (Current Issue No.3161)

Entering 2021, the Thai auto parts industry may have to contend with new challenges that have emerged in the US, one of its primary importers. Of late, the US has announced the suspension of GSP privileges, which included many auto parts that are produced in Thailand. For this reason, Thai auto part... Read more

2 Nov 2020

Industry

Indonesia Set to Become Thailand’s Rival in BEV Production (Current Issue No.3156)

Electric vehicles (EVs) have increasingly made their presence felt within ASEAN, in particular investment in EV production in Thailand and Indonesia. Currently, Thailand has an edge over Indonesia in terms of EV manufacturing, thanks to the government’s clear policy of supporting the EV industry. Si... Read more

28 Oct 2020

Industry

Key Industries May Recover at Different Paces in 2021, Though Most of Them Unlikely to Resume Growth at Pre-COVID-19 Levels (Current Issue No.3153)

Under assumptions that there is no serious resurgence of the coronavirus (COVID-19) pandemic in Thailand, which allows the relevant authorities to gradually relax international travel restrictions, and the majority of people in Thailand receives COVID-19 vaccines in late 2021 while the domestic poli... Read more

8 Oct 2020

Industry

5G Smartphone Market, 2020: Taking Some Time to Reach Mass Market (Current Issue No.3147)

Due to increased competition in the telecom sector and a staggering investment in 5G networks at more than THB10 billion, Thai telecom operators are now accelerating the expansion of their 5G user bases by inducing more consumers to use 5G smartphones, which will in turn help boost the uptake of 5G ... Read more

1 Oct 2020

Industry

Issues regarding the policy to promote the use of domestic steel (Business Brief No.3146)

For the past several years, Thailand’s steel industry has encountered challenges that stem from price competition against steel imports from China due mainly to steel oversupply in the global market. Since 2014, Chinese steel manufacturers have cleared out their excessive stock via exports to market... Read more

24 Sep 2020

Industry

Mooncake Market 2020: Turnover set to contract by 15.8%, reflecting grim economic conditions (Current Issue No.3141)

KResearch expects the mooncake market for 2020 to be valued at an estimated THB800 million, or a contraction of 15.8 percent YoY, as the market has suffered a severe setback from deteriorating purchasing power as a result of COVID-19. This projected fall in market value is attributed to fewer partic... Read more

18 Sep 2020

Industry

Eco-friendly food and beverage packaging market may reach THB13-16 billion in 2025 (Current Issue No.3137)

The packaging waste crisis is worsening in line with an increase in consumption, the growth of convenience food and the massive expansion of food delivery services during the period of semi-lockdown measures to counter the spread of COVID-19. More than half of all packaging waste comes from food and... Read more

16 Sep 2020

Industry

Ministry of Commerce Bans Imports of E-Waste ... Eyeing imports of Used Electronics as They May Turn into Waste (Current Issue No.3134)

The Ministry of Commerce has issued a Notification on the ban of electronic waste (e-waste) imports per HS Codes 84 and 85, specifically for Commodity Code 899, or the ban of e-waste imports under the Basel Convention, effective September 15, 2020. Currently, Thailand’s imports of electronics classi... Read more

27 Aug 2020

Industry

FTA backs automotive industry, establishing links to global supply chains and boosting cars and auto parts exports and investment (Current Issue No.3129)

Presently, automobile and auto parts manufacturers, especially Japanese brands, are progressively moving away from production processes that emphasize keeping costs low, like lean production, to production that leans more towards agile supply chains in order to quickly respond to potentially volatil... Read more

24 Jul 2020

Industry

Sustainable business management: mechanism to steer the economy and society towards the future (Current Issue No.3127)

Based on the Environmental Performance Index (EPI) for 2020, Thailand is ranked at no. 78 in the world, moving up from no. 121 in 2018 – which is better in comparison to countries of similar ranking in 2018, such as China and the Philippines. In consideration of the various indicators, Thailand has... Read more

8 Jul 2020

Industry

Extension of Relief Measures for SMEs Keeps Economic and Financial Systems Intact (Current Issue No.3123)

The coronavirus (COVID-19) pandemic has adversely affected both the business sector and households, with SMEs being the major casualty. For this reason, financial assistance measures are geared towards SMEs during 1H20. Since a debt moratorium, which is one of those important measures, is due to exp... Read more

11 Jun 2020

Industry

Packaging for last-mile delivery business to hold a value of THB14.4 billion in 2020; 15-18 percent growth amid intense competition (Current Issue No.3117)

The packaging business has had to contend with challenges from COVID-19 and economic conditions that have caused a decline in consumers’ purchasing power. Demand for packaging in downstream industries is likely to drop, in line with a slowdown in the manufacturing sector. The overall packaging busi... Read more

5 Jun 2020

Industry

COVID-19 steers food processing industry towards automation; reducing labor intensity and raising food safety standards (Current Issue No.3116)

The spread of COVID-19 and a labor shortage have pushed the food processing industry, which is extremely labor intensive, to consider increased usage of automation. Apart from lowering production risks that are associated with manual labor, the system plays a part in raising safety standards in food... Read more

19 May 2020

Industry

Game Cloud Computing: New Business with Promising Growth via Understanding of Thai Consumers (Current Issue No.3111)

The coronavirus (COVID-19) pandemic has not only resulted in the growing popularity of gaming, but also opened business opportunities for game cloud computing (GCC) entrepreneurs in Thailand. Given this, we at KResearch have assessed that turnover in the GCC market may grow from THB7.3 billion repor... Read more

7 May 2020

Industry

COVID-19 causes Thai auto industry to plunge to a 9-year low… leading to supply chain adjustments and new parts production processes (Current Issue No.3107)

The ongoing COVID-19 global crisis has affected the Thai automobile industry in many different aspects, as the economic recession which is playing out in Thailand and at the international level remains the key factor impacting purchase orders for cars, both domestically and in export markets. As a c... Read more

30 Apr 2020

Industry

COVID-19 to cause 21% plunge in Thai PCB exports for 2020 before rebound next year in response to 5G trends and changing consumer behavior (Current Issue No.3103)

The COVID-19 pandemic in 2020 is likely putting pressure on the value of Thailand’s exports of Printed Circuit Boards (PCBs), with an expected contraction of 20.9 to 23.6 percent, for an estimated export value of USD 927.4 - 960.8 million, in line with reduced global demand for electronic products. ... Read more