12 Dec 2019
Industry
We at KResearch view that turnover in the ready-to-eat food market may reach THB20.2-20.5 billion, increasing 3.0-5.0 percent YoY in 2020, thanks to the diversity of new products developed by related entrepreneurs as a result of heightened competition. Meanwhile, the domestic food and beverage marke... Read more
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4 Dec 2019
KResearch views that the overall auto sales throughout 2019 will contract 2.5 percent from 2018, or totaling 1,015,000 units. The Bank of Thailand’s control measure for auto loan approval, launched in the middle of this year, has become a key factor pressuring auto loan sales.... Read more
7 Nov 2019
The multi-sport 30th SEA Games to be held from November 30 – December 11, 2019 in the Philippines will include E-Sports for the first time with the presence of Thai contestants, who are now gearing up to get ready for the competition.... Read more
5 Nov 2019
Europe is another important market for Thailand’s pickup exports. However, because of more stringent environmental measures for commercial vehicles in Europe, we at KResearch view that most of Thai pickups shipped to Europe will inevitably have to be upgraded to hybrid pickups over the near future. ... Read more
28 Oct 2019
Thailand has so far relied on the imported materials for medical equipment production such as high-quality catheters, even though the Thai plastic industry is regarded as having a solid base throughout the supply chain. However, Thailand’s upstream and midstream manufacturers have focused on product... Read more
18 Oct 2019
KResearch predicts that Thailand’s food and beverage exports in 2019 will increase 3.5 percent YoY, or equivalent to USD26.6 billion, driven by key export items, namely, fresh and frozen and chilled fruit, poultry products (chicken), wheat products, other ready meals and non-alcoholic beverages whic... Read more
3 Oct 2019
Thailand’s electronic industry is about to reach a saturation point, and its stance in the global supply chains has gradually become weaker. Thailand, therefore, needs to speed up reforming its electronic industry in line with the evolving technology products in the world market, instead of trying t... Read more
23 Sep 2019
Thailand may lose its comparative advantage and soon be surpassed by emerging countries such as Vietnam mainly because Thailand is no longer competitive in terms of labor cost. This is particularly evident in the electronics and textile and apparel industries. Although Thai industry still has a comp... Read more
9 Sep 2019
KResearch has surveyed consumer behavior during the Mid-Autumn Festival this year and found that most Thais are still interested in buying mooncakes with the proportion of mooncake purchases rising to 61.4 percent in 2019 from 59.6 percent registered in 2018. Most consumers buy Chinese delicacies fo... Read more
28 Aug 2019
Amid a new round of the US-China trade dispute, China has announced a 25 percent tariff hike on US car imports, effective December 15, 2019. This is expected to adversely affect US car shipments to China later on. However, it may benefit Thailand because luxury carmakers, namely BMW and Mercedes Ben... Read more
23 Aug 2019
KResearch projects that Thai car exports overall may contract 2.7 percent to 1,110,000 units in 2019, dampened by a number of factors. These include the protracted trade war, stronger Baht and substantial declines in our automobile shipments to major markets, namely Australia, as they are experienc... Read more
8 Aug 2019
For the vehicle market in 2019, KResearch views that although the auto market registered decent growth in 1H19, there are negative factors dragging on the market in 2H19, especially the Bank of Thailand’s measures to control auto loans approved by commercial banks. Consequently, auto sales in 2H19 ... Read more
18 Jul 2019
Growth in the global electric vehicle (EV) market currently has prompted Japanese car makers to restructure their supply chains by adopting horizontal specialization. Under this strategy, they have joined forces with their partners to develop a single platform. This has benefited Thai auto parts mak... Read more
28 Jun 2019
The “Green business trend” has prompted many countries to introduce campaigns to reduce the use of plastics which are not easily degradable, especially single-use plastics for food and beverage packaging. Therefore, renewable materials, namely bioplastics have seen a rapid growth with an average com... Read more
25 Jun 2019
KResearch views that the wood pellet market in Japan is expanding significantly to serve the local power sector. The demand for wood pellets in Japan is expected to increase to 5 million tons in 2022 from 1.2 million tons in 2019. However, Japan has the capacity to produce only 126,000 tons of wood ... Read more
14 Jun 2019
The government’s controls on air pollution, including the Euro 4 emission standards and new excise tax on motorcycles, based on carbon dioxide (CO2) emissions, which are expected to be enforced at the beginning of 2020, will likely have a varying effect on motorcycle price ahead. ... Read more
22 May 2019
Food delivery applications are an example of ‘digital disruption’, in which digital technology transforms not only consumer behavior but also restaurants’ food supply chains. Additionally, food ordering apps have propelled the food delivery business to enjoy an annual growth rate of over 10 percent ... Read more
17 May 2019
With the growing popularity of plant-based protein, consumer behavior has begun to change. They have reduced their intake of meat and shifted toward protein derived from non-meat food sources. Meanwhile, there is an emerging movement advocating the consumption of plant-based protein instead of meat ... Read more
15 May 2019
The domestic and export markets of Thai motorcycles have become saturated. However, the outlook for domestic sales and exports of big bikes remains promising. This has steadily attracted the world’s major big bike makers to invest in Thailand, making us one of the leading big bike manufacturing and ... Read more
10 May 2019
KResearch expects that the demand for sensors, which are essential components for the automotive manufacturing in Thailand, will steadily increase. Due to stricter environmental measures to curb carbon emissions, automakers have placed higher attention on environmental and safety systems in their ne... Read more
13 Feb 2019
Amongst the most significant trends in technological development over 2019 will be the advent of Hyper-Personalization – the utilization of personalized Big Data for addressing the very specific needs for consumers. Compared to personalization, Hyper-Personalization goes further with respect to th... Read more
31 Jan 2019
Amid attempts to promote carmakers to adopt the Euro 5 emission standards for domestically-produced cars in 2021, aimed at addressing the PM2.5 dust particle problem over the long term, we at KResearch have assessed that the costs involved will force consumers to set aside extra expenses of at least... Read more
30 Jan 2019
The booming electric vehicle (EV) market in Thailand is increasingly evident in 2019 as a number of automakers have sought the Board of Investment (BOI)’s incentives to produce EVs here. KResearch forecasts that the EV market share in the next five years will increase to one-fourth, or 240,000 unit... Read more
26 Dec 2018
We at KResearch expect that Thai car exports will reach approximately 1.15-1.18 million units in 2019, increasing slightly by 1-4 percent over the 1.14 million units projected for 2018, due to a number of downside risks. These include volatile global trade that may dent purchasing power in our expor... Read more
Thai hard disk drive (HDD) exports in 2019 are expected to continue growing, driven by a boom in computer HDD exports. KResearch estimates that overall HDD exports in 2019 will reach around 252 million-262 million units, increasing between 3.6 and 7.8 percent when compared to 2018, equivalent to USD... Read more
12 Dec 2018
Currently, there is a transition in the global automotive industry toward environment-friendly cars. Thailand as one of the world’s leading car production bases has followed suit. Following the debut of domestically-assembled eco-cars in 2010, the country is now a leading environment-friendly car ma... Read more
30 Nov 2018
Sugarcane leaves and tops, once considered residue in the sugarcane plantation field, can be used to add economic value and income for sugarcane growers. In the 2017/2018 crop year, the combined amount of sugarcane leaves and tops reached 22.94 million tons. KResearch estimates that, based on the ... Read more
16 Nov 2018
Currently, Thailand is the world’s third largest auto tire exporting country after China and Germany. In 2017, Thai auto tire shipments reached over USD3.9 billion. We at KResearch are of the view that the Thai auto tire industry will undergo a major change again in the near future as Thailand will ... Read more
19 Oct 2018
The digital asset market is facing an inadequate balance of assets and a lack of liquidity in its trading. Currently, Bitcoin is the dominant digital asset that captures more than half of the market; its market share is by far larger than the second and third currencies, i.e. Ethereum and Ripple ea... Read more
25 Sep 2018
Under the Digital Identification bill, a National Digital Identification (NDID) committee will be set up to govern digital authentication, which will announce additional regulations for Digital ID. The Digital ID bill empowers the committee to regulate three areas: 1) digital identificatio... Read more
7 Sep 2018
The mooncake market in 2018 is estimated to enjoy an increase by 3.3 percent YoY to reach THB930 million after the sales registered a status quo in 2017. The demands are driven by customers’ desire to buy mooncakes for their personal consumption or presenting them as gifts to others. This year, moon... Read more
9 Jul 2018
The adequacy of electric charging station infrastructure is the biggest concern of most consumers. Nonetheless, there are now a small number of plug-in EVs on the roads. According to the KResearch forecast, there will be only around 51,300 plug-in EVs by 2019, while more than 1,000 charging stations... Read more
11 Jun 2018
All 64 matches of the 2018 FIFA World Cup, scheduled for June 14 – July 15, 2018 in Russia, will be broadcast live on three TV channels. There are nine official sponsors of such live streaming. This football phenomenon is expected to garner huge interest from Thai fans, given the favorable timing ... Read more
8 Jun 2018
The FIFA World Cup is one of the top sporting events that attracts a fair amount of Thai viewers. A survey conducted by KResearch recently on behavior of the Thai audience and their spending during the 2018 FIFA World Cup to be held in Russia, June 14-July 2018, shows that some 10.96 million Thai p... Read more