26 Mar 2021
KResearch views that the overall trend for domestic travel will see improvement during the 2021 Songkran festival. However, the festivities will differ markedly from those that took place in the era before COVID-19, as Thailand continues to be on high alert for signs of local transmission. For this reason, the government has imposed a ban on water splashing, foam parties and concerts, but will still allow the general public to hold traditional activities including religious ceremonies, and inter-provincial travel. Since April 12, 2021 is set to be a special holiday, this year’s Songkran festival will consist of a six-day long public holiday. Many businesses in the tourism industry have launched marketing campaigns to boost tourism in time for the festival, which could be considered a boon to the country’s domestic tourism.... Read more
27 Oct 2020
After the government managed to successfully contain the spread of COVID-19 and issued stimulus packages like the ‘We Travel Together’ campaign to boost domestic tourism, the number of Thai tourists traveling domestically markedly increased. Based on data provided by the Ministry of Tourism and Sports, the number of domestic travelers from July to September 2020 averaged at 24.3 million person-trips, which is a significant increase from 3.9 million person-trips from April to June 2020. The data is in agreement with the survey conducted by KResearch which reflects the trend from July to September 2020: 60 percent of the sample group went on either an overnight trip or a day trip, while the remaining 40 percent has yet to travel.... Read more
18 Jun 2020
The COVID-19 situation in Thailand has improved to the extent that the government has eased lockdown measures on interprovincial travel, public transport systems, airports and tourist destinations, allowing services in these sectors to return to normal. On June 16, 2020, the Thai cabinet approved three packages to promote domestic tourism, with an implementation period from July until October 2020.... Read more
30 Apr 2020
An improvement in the COVID-19 situation is being seen in Thailand as the number of new infections nationwide has declined steadily while no new cases were found in many provinces for many days. This represents a positive sign for the country and if no new infections are found, people and businesses should be able to gradually resume their normal activity going forward. Regarding domestic travel, the COVID-19 pandemic has dealt a big blow to local tourism supply chains amid substantial declines in the number of international and local tourists. ... Read more
22 Oct 2019
During October-December 2019, 76.9 percent of people living in Bangkok have planned to travel, up slightly from the survey in the same period last year; 22.2 percent of the sampled group said the government’s tourism stimulus measures (in October-November 2019) affect their decisions to travel.... Read more
20 Aug 2019
On August 20, 2019, aside from the extension of visa-on-arrival fee waiver for Chinese and Indian citizens, which is scheduled to expire at the end of October 2019, to the end of April 2020, the Cabinet also approved a number of measures, aimed at stimulating domestic tourism. These include: 1) A 1,000-Baht cash handout to be allocated to the first 10 million people, who register via an application developed by the Ministry of Finance. Qualified recipients must be at least 18 years old and they are required to visit destinations outside their home provinces. The measure requires a budget of THB10 billion; 2) A 15 percent cash rebate of up to THB30,000 on their tourism spending. The registration is open from September 23 to November 15, 2019. The recipients must use those rights from September 27 to November 30, 2019. These measures are part of the second round of tourism stimuli after tax measures, which expired on June 30, 2019.... Read more
24 Dec 2018
Tourism activities in the last five days of 2018 or between December 28, 2018 and January 1, 2019 are expected to generate THB47.43 billion of tourism revenue, up by 9.3 percent over-year, according to an estimate by KResearch. The buoyant sentiment from both local and international holidaymakers is attributed to the government’s supportive measures together with marketing promotions by hospitality companies. ... Read more
26 Nov 2018
Since early 2018, Bangkokians have recorded more domestic trips, which have been stimulated by the government’s policy to promote secondary cities via tax deduction measures, along with active campaigns of both public and private sector to introduce new tourist spots in Thailand. For the last quarter of the year, Bangkokians’ trips are expected to rise in terms of the numbers of persons and trips.... Read more
6 Nov 2018
At present, the fast-paced business world is fuelled largely by digital disruption. The tourism and hospitality business is one of the industries that has experienced a rapid evolution in the past decade, with Online Travel Agencies (OTAs) emerging to become a force to be reckoned with. The OTA business is driven by key global players which are poised to increase their presence and attach greater importance to the Asian region. The evidence is the value of merger and acquisition deals by the two OTA juggernauts in the Asian region; it represents 41 percent of their global M&As worth THB440 billion.... Read more
23 Aug 2018
According to the Ministry of Tourism and Sports’ data, the number of Chinese tourists in Thailand in July 2018 dropped 0.9 percent over-year to a total of 930,000 persons. In contrast, the tourism receipts from the Chinese segment rose 4.5 percent over-year to THB51.38 billion. A slight slowdown is expected for August, but the government has implemented some promotional campaigns, while the hotel and accommodation operators, as well as retail traders, have used intensive marketing tactics to attract more Chinese voyagers during their National Day holiday in early October.
Given the above scenario, KResearch views that the Chinese tourist market will likely pick up, and the number of Chinese holidaymakers in Thailand may reach 10.9 million for the entire year of 2018 (compared to the previous estimation of 10.6 million), equal to growth of 11.2 percent versus the 12.0-percent pace in 2017. For total receipts, they will likely amount to THB602.01 billion, rising 14.8 percent over-year compared to the 15.8-percent increase in 2017.
KBank has compiled Chinese tourists’ behaviors as follows:
• Based on a survey of Chinese tourists toward their preferred destinations in Asia, Thailand remains their top destination, with a share of 27.0 percent of the survey respondents. After Thailand, most favorite destinations are Japan (18.8 percent), Maldives (14.5 percent), Hong Kong (14.3 percent) and Singapore (9.6 percent).
• Around 53.0 percent of Chinese tourists travel with tour agencies, while the free independent tourists (FIT) constitute a share of 47.0 percent of the respondents. It has also been found that Chinese coming to Thailand for the first time make up 78.0 percent of the respondents, while the revisiting group represents 22.0 percent. Most of the first-time visitors have learned about Thailand from agencies’ recommendations, friends/relatives who had already been here, and from tourism websites such as Mafengwo and TripAdvisor.
• The largest part of expenses goes to goods purchases, then food and healthcare service such as massage and spa.
• The most popular goods for Chinese buyers are cosmetics/skincare creams, followed by food and processed fruits, Thai traditional medicine/herbs, for example, massage balms, apparel and souvenirs.
• Chinese visitors prefer to use cash to pay for their goods and services. However, payments via China’s financial applications, especially Alipay and WeChat Pay, are almost as popular as cash. Chinese tourists view that the possibility of pay via such applications has resulted in an increase of their spending by 81.8 percent, given the convenience of not having to exchange money and discounts granted by the merchants.
... Read more
22 Jun 2018
The 2018 FIFA World Cup hosted by Russia is interrupting the consistent flow of Russian tourist arrivals in Thailand. According to statistics of the Ministry of Tourism and Sports, the number of Russian visitors in Thailand over the first five months of 2018 surged 21.4 percent over-year to reach 802,496 persons. Meanwhile, a drop of 13.0 percent YoY was recorded for May, and this downtrend may continue through the period of the world’s largest football tournament. This trend is also similar to many other countries, because it would appear that Russians prefer to stay home at this moment.... Read more
11 Apr 2018
KResearch expects domestic travel in Thailand in the first half of 2018 to continue its boom, driven by various factors including “Go Local” campaign and the long holiday during Songkran festival. Thais are going back to their hometowns to reunite with their families and celebrate Thai New Year, while taking leisure trips during their homecomings as well.... Read more