The Lunar New Year (also known as the ‘Spring Festival') is one of the most important festivals in China as it is one of their Golden Week holidays when people visit relatives – often located in distant hometowns – to partake in family reunions. They are also known to travel elsewhere domestically or abroad.
Thailand is one of the preferred choices for Chinese tourists due to a number of factors, particularly the Chinese government's decision to allow their citizens to travel abroad more freely. Also, more Chinese can now afford to take international holidays because they have greater purchasing power as a result of steady economic growth. In addition, a box office hit Chinese movie that was filmed in Thailand has helped spur inbound Chinese tour packages to related locations here.
We at KResearch expect that some 800,000 Chinese tourists will visit Thailand in 1Q13, increasing 37.9 percent YoY, thus generating revenue of perhaps THB29.6 billion, up 44.4 percent YoY, for travel-related businesses here.
However, relevant Thai public and private sector agencies should proactively seek to tap into the Chinese tourist segment that arranges their own overseas travel plans by adjusting our online marketing tactics, tailoring tour packages to better meet their holiday desires, and developing new tourist attractions. With those tactics along with the efforts to upgrade our hospitality services, we may attract more Chinese visitors.