November marks the beginning of the high season for Thais who enjoy cooler weather. Destinations picked by such tourists tend to be mainly mountain peaks in the upper northern region of Thailand where they can take pleasure in a cool climate and pretty sights that include ‘seas of morning fog', winter blossoms and lush vegetation. Tourism campaigns organized by governmental offices and the private sector also help boost the travel mood. Moreover, mid-November is the time for the Loi Krathong festival celebrated throughout the country. This year, however, organizers will refrain from entertainment activities and will put more emphasis on the traditional ceremonies for this festival which seek to ask for forgiveness from the Goddess of Water. In the north, several provinces have their own festival characterizations with the most popular ones being the Yi Peng festival in Chiang Mai, Loi Krathong Sai in Tak and Candle Festival in Sukhothai.
Through to the end of 2013, however, several issues may become inhibitors to purchasing power and the consumer confidence in Thailand, which could affect their decisions to travel; they include domestic political stability and rising living costs.
Over the last two months of 2013, KResearch believes that the North will receive some 4.23 million Thai tourists, up 6.8 percent YoY, beating over nearly 4 million last year. Tourism revenues there are forecast to reach THB19.1 billion, versus THB17.83 billion in 2012, representing growth of 7.1 percent YoY. Most revenues will likely be generated in popular destinations such as Chiang Mai, Chiang Rai and Phetchabun.