24 Sep 2020
Industry
KResearch expects the mooncake market for 2020 to be valued at an estimated THB800 million, or a contraction of 15.8 percent YoY, as the market has suffered a severe setback from deteriorating purchasing power as a result of COVID-19. This projected fall in market value is attributed to fewer participants in this year’s Mid-Autumn Festival and an amount of mooncake purchases which has declined on average.... Read more
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9 Sep 2019
KResearch has surveyed consumer behavior during the Mid-Autumn Festival this year and found that most Thais are still interested in buying mooncakes with the proportion of mooncake purchases rising to 61.4 percent in 2019 from 59.6 percent registered in 2018. Most consumers buy Chinese delicacies for their own consumption, representing 47.1 percent (most of the respondents in this group are the new generation aged 20-39), followed by 26.6 percent of respondents who purchase mooncakes to observe the Mid-Autumn Festival traditions, 22.3 percent of them purchases mooncakes as gifts for their relatives and friends, and the other 4.0 percent of respondents plan to buy mooncakes as gifts for their corporate clients. ... Read more
7 Sep 2018
The mooncake market in 2018 is estimated to enjoy an increase by 3.3 percent YoY to reach THB930 million after the sales registered a status quo in 2017. The demands are driven by customers’ desire to buy mooncakes for their personal consumption or presenting them as gifts to others. This year, mooncake prices have gone up because of higher costs for packaging designs and different flavors; these are the two elements that have become more crucial in boosting mooncake sales in lieu of the customers’ desire to follow the old tradition of worshiping the moon. The disappearing tradition during the Mid-Autumn Festival has been modified to fit the changing times.... Read more
28 Aug 2009
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