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26 Nov 2018

Tourism

Domestic trips of Bangkokian travelers generate THB58.025 billion in 4Q18…more visits to secondary cities (Current Issue No.2941)

            Since early 2018, Bangkokians have recorded more domestic trips, which have been stimulated by the government's policy to promote secondary cities via tax deduction measures, along with active campaigns of both public and private sector to introduce new tourist spots in Thailand. For the last quarter of the year, Bangkokians' trips are expected to rise in terms of the numbers of persons and trips.

           A KResearch survey reveals that the tourist destinations of Bangkokians are quite diverse, but 58.8 percent of the respondents still choose to visit popular destinations such as Chiang Mai, Nakhon Ratchasima and Chon Buri, while 41.2 percent plan to go to secondary cities – a higher percentage than last year. Important destinations of the latter group include, for example, Chiang Rai, Nan and Phetchabun in the North, and Loei and Mukdahan in the Northeast. However, such dispersion may adversely affect those provinces that have been the most visited places before, and tourism business operators there should revise their marketing plans to cope with such changes.

                KResearch views that domestic trips of Bangkokians during the last quarter of 2018 will likely generate total tourist receipts of THB58.025 billion, up by 7.2 percent over the same period last year.  Such an increase is based on a higher number of trips and rising expenses in all types.

            Tourist activities have become more diverse and have also changed from previous periods, amid changing situations. This is also a result of the government's policies to promote secondary cities and cultural tourism. New businesses have emerged while technologies have played more important role as a business tool and at the same time as a facilitator of travelers. Against this backdrop, tourist business operators should redefine their business plans in accordance with the new environment. For example, tourist businesses in secondary cities may seek to develop tourist products via assimilation of a community's way of life or local wisdom with new innovations. They may also benefit from advanced technologies in their marketing campaigns or location indications, etc.