cross-border data flows are imperative for business expansion and global trade as
they have driven global economic growth by 0.3%, or around USD2.6 trillion in
value, over the past decade. Business organizations must rely on cross-border
data flows in order to better understand the market and customers, as well as
for international trade and supply chain management. However, rapid
transmission of cross-border data in line with thriving internet services has
triggered many countries to be concerned about violations of personal data and
national security, and has led to the introduction of personal data protection
laws, as well as putting limitations on cross-border personal data outflows by
invariably refusing the transmission of personal data to countries with lower
personal data protection standards.
reduce the impact of such limitations on the business sector, many countries
have formed groups to set common data protection standards to achieve the free
flow of data and to reduce the cross-border business restrictions. However,
their efforts may give rise to data isolation among different groups, and this
could inhibit cross-border business operations, especially trade, later on.
Nevertheless, businesses will take into consideration the factor of cross-border
personal data flows in choosing their investment destinations in the future.
Thailand has personal data protection laws that meet international standards
and are in line with the ASEAN framework on personal data protection, the next
important challenge is negotiations to join a group with free cross-border data
flows to strengthen Thailand's position in accommodating and attracting new
investment, as well as offering local entrepreneurs greater convenience in
conducting businesses in the future. Currently, the groups of countries with
free flows of personal data across borders are the General Data Protection
Regulation (GDPR), the Comprehensive and Progressive Agreement for
Trans-Pacific Partnership (CPTPP, excluding Vietnam), the United
States-Mexico-Canada Agreement (USMCA), the Association of South East Asian
Nations (ASEAN, excluding Vietnam) and the APEC Cross-Border Privacy Rules
(APEC CBPR), but Thailand is a member of the ASEAN only. Meanwhile, China,
Russia, Vietnam and India are among the countries that restrict cross-border
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